What is more effective: video call or phone call?

Updated: Sep 15

We've all been making business calls, whether it's to client, suppliers, colleagues, or others. Video conferencing technology is being utilised by business around the globe, more and more often.

The question very few ask themselves: is video calling or phone calling a more effective form of business communication?

Video call

A video call uses an internet connection, usually via VoIP (Voice over the Internet Protocol), to connect to the recipient. The computer, or device, that the user is using, must have a camera or webcam for the recipient to see them.

Video calls are just as easy as making a normal call, and have many benefits. Such as:

Relationship builder

Having video call meetings enables you to maintain human connections, regardless of where you are. During the COVID-19 lockdown, this has been especially essential. Not just to maintain relationships, but also for general wellbeing when working from home.

Additionally, aspects of non-verbal communication are lost over the phone, such as gestures, facial expression, and body language. Without these, it can limit the quality of a conversation and at times feel a bit awkward and perhaps even cause a misunderstanding. This will prolong and could stop you from building a relationship with a client.

Increase productivity

Video call meetings transform the situation from a phone call to a meeting just through being able to physically see each other, this actually increases decision making and productivity. Problems are resolved faster and services can be developed a lot quicker.


Video call/conferencing is fast becoming a necessity, and not just a luxury. Using this software shows your clients that you are forward-thinking, professional, and want to get decisions made.

Phone call

Phone calls have been made for many years now, many businesses rely on this to run their day-to-day business.

In comparison to video calls, the benefits of phone calls are:

Straight to the point

If you are having a quick conversation, then a phone call is the best option. You may just want to call a client/colleague to clarity something about a project you are working on. There would not be much point in enabling the videocall. A phone call is much more straight to the point in this instance.


Some people may not feel comfortable showing their face in a video call and would rather have a phone call in which case you would just stick to a phone call instead.

Similarly, the recipient may not like video calls and prefer having a phone call.

Limited equipment

The device the recipient is using may not have a webcam/camera, meaning they are limited to making phone calls. Furthermore, not all businesses have a phone system on their device. They could still be using a standard business phone, which again, means they are limited to just making phone calls.

Teams Talk enables both

Having a physical business phone is necessary, but a standard bit of equipment for businesses. Using a phone system that enables a video call opens up a lot of opportunities.

Teams Talk makes it possible to have a phone system where you can do both - make normal phone calls and then enable a video call if you want to.

The Teams Talk phone system is within Microsoft Teams, where you can make internal and external calls all in one place.

You may be thinking “I am already using Microsoft Teams”.

If this is the case, it makes everything very simple for you. If you are already using Microsoft Teams, why not have your phone system on there too?

Contact one of our experts now who can talk you through how we can help you:

Call 03330 151541 or email

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